Marketing By The Dashboard Light
A marketing dashboard can be your catalyst for success and credibility. But where do you start? What do you include? And how do you ensure that the marketing dashboard will add to marketing’s accountability? Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments gives you insight into planning, design, construction and implementatio...
Hardcover: 234 pages
Publisher: ANA (October 1, 2005)
Package Dimensions: 9.1 x 6.1 x 0.7 inches
Amazon Rank: 3249979
Format: PDF Text djvu ebook
- 1563180367 pdf
- 978-1563180361 epub
- Patrick LaPointe pdf
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“The literature on Dashboards is expanding. The use and development of Dashboards is not a typical academic topic, so many of the authors have a consulting practice that is related to developing Dashboards. This is the case of this book.I found it to ...”
of an effective marketing dashboard. And for those who already have one, Marketing by the Dashboard Light gives you the information you need to help retool and focus your dashboard for maximum effect. Marketing by the Dashboard Light features insight interviews with CMO’s from Fortune 100 companies including: Allstate Charles Schwab McDonald’s Corporation Hewlett Packard Wachovia Citibank Home Depot Pitney Bowes Dow Corning General Electric and many others.